5 Website Design Techniques That May Harm Your SEO Ranking


Web design is a specialized science that needs extensive knowledge taken from the perspective of end users. If you have already came across multitude of web design techniques, you will surely realize that not all strategies are worthwhile for your website.  If your SEO valuation has diminished lately, put the blame on these faltering website design techniques.

  1. Lack of mobile-configured design

A responsive and mobile friendly web design has a very significant impact to generating traffic.  Websites without mobile-configured designs are usually pushed down to the lower spectrum of SEO valuations. Unluckily, configuration to all types of device requires a daunting task so it must only be carried out by professional web designers. Professional website design experts augment all necessary mobile-configured designs to give your online powerhouse a more professional look and feel.

  1. Use of tables in web layout

If you think that using of tables in website layout is ideal, you are mistaken. The truth is that it will just make your page complicated. Majority of layout tables make use of hefty table features such as rowspan, nested tables, and colsplan. It may seem easy to design tables but maintaining them is tough. Expert web designers don’t recommend tables in working on web layout.

  1. Lazy Loading 

This web design does not permit images or content to load until the user interact with that portion of the page. This content is not allowed for index through spider so they would not be of any help to reload other parts of the page. It can result to low SEO valuations and at the same time harm traffic.

  1. Infinite Scrolling

Infinite scrolling is a popular web design and is frequently applied on a number of websites especially for e-commerce sites. However, this strategy greatly depends on the goal of the site. If the objective of your website is to continuously stream content, then this web design could be of great help. On the other hand, if the goal of your online powerhouse is to help users locate a particular task, this strategy won’t work.

  1. Parallax Scrolling

Parallax scrolling is one of the most common web design techniques used in drawing loyal visitors to your website. However, behind this are certain drawbacks that you won’t love. If your site has infographic, Google won’t read it. Also, parallax website pages augmented with images take longer time to load.

Your website should be one-of-a-kind. To break free from these faltering web design techniques, you need to do a bit of legwork first. However, expect that DIY web design can be a bit daunting. You need to have in-depth knowledge and technical skills to create a web design that really matters.

Having said that, it’s a great thing that there are professional web designers that can do your web design projects in the most efficient manner. These experts are equipped with the know-hows of all things web design so rest assured that a one-of-kind website design is within your reach.

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A former English and Math teacher, a debater, a chess champion, someone who’s called by others as ‘achiever’. He does well in basketball, swimming, and volleyball, too. But, love writing more than any hobbies. Mark Calatrava, is a freelance copywriter who believes in the power of life-changing words.


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