Benefits Of Using Email Marketing


Establish a strong customer database through email marketing.

If you want to achieve market competency, start by growing your database. Email marketing is all you need!

Do you want to create a growing and strong contact database? How about communicating with contacts you already have? If you are not sure whether or not your marketing campaign really works for your business, then you might want to maximize your email marketing content.

Email marketing is ideally the art of increasing the convenience and speed of email in order to relay important updates, messages, promotions and tips to your prospects. Email marketing offers more opportunities for businesses regardless of experience and industry. With email marketing, your business can establish a deeper relationship with a wider audience, allowing you to maximize every marketing and promotional content.

If you are wondering whether or not email marketing can be an invest for you, take a look at the following of this form of marketing.


Email marketing has the power to send single content to hundreds of individuals. However, it was just a tip, “Segmentation” of the list that enables you to divide subscribers into several groups in order to send targeted email marketing messages depending on the particular actions taken.


One email testing, Litmus, revealed that 66% of messages in Gmail are opened via mobile devices. Furthermore, experts stress out that 50% of all “Unique Opens” and 40% of all “Unique Clicks” actually happen in mobile. Undeniably, more and more email users prefer to use mobile devices in opening and reading emails.


Tracking traffic coming from social media is too much complicated. On the other hand, email has a collection of solid metric which has been the standard for many years. This includes Click Rate, Open Rate, Growth, Complaints, and Unsubscribers.

Diagnostics are essential to measure the success of any kind of campaign. Many marketing channels show estimated and ambiguous results. On the other hand, email marketing pulls out valuable and precise metrics that include open rates delivery rates, click to deliver rates as well as subscriber retention rates. Much better, such metrics are more than just about the percentages and numbers. They are insights concerning the interest and behaviors of your customers. Utilize your email marketing campaign as a device to check which information your clients are most open to. From there, you can target your marketing strategy further towards a more successful topic of interest and campaigns.

Life Span

According to a  study conducted by Wisemetrics, 75% of all Facebook posts last only around two hours and 30 minutes. At the same time, 75% of the “Reach” that occurs only for around one hour and 50 minutes. Undeniably, the lifespan of such posts is too short. Its fame could be predicted as well in its first five minutes – that was according to the study done by The Twouija. However, you don’t need to think much about how fast these Tweets move. Email, on the other hand, does not die, as it requires to be killed. It sits there in your subscriber’s inbox anticipating to be recognized.

Reach – The idea of ‘reach’ is very different between email and social media. When it comes to social media, we normally come regarding the “Potential Reach” to talk about the amount of followers. For instance, you have your own brand of a clothing line and its potential reach in Facebook is around 12k. That is just the number of Page Likes or also known as “Fans”; however, your content just reaches a small part of that.

Email is only responded by a fraction of subscribers; however, you will find some sort of difference. The actual message will meet its destination. Next, the person has the choice whether to read or not. Now, let’s face it. According to a study conducted by ReturnPath, the leader in email intelligence, 14% of all email messages have either went missing or blocked and 4% were transported to the junk folder or to the spam.


You will find out that there are more than 3.2 billion of email accounts at present. Take note that 95% of all online consumers acquire and use their own email, while 91% verify their email once every day. Thus, there is no competition. Simply put, it is such one of the integral parts of our lives to have email.

Customer Database and Segment User Information

Given that you can segment the database of your users or clients with email, you can send freely targeted marketing campaigns which will result in increased sales conversion. For instance, if you will be able to sell flowers, you can find absolutely everyone within your database for whoever purchased sunflowers. At the same time, you will be able to send them an email in a certain month when the first sunflower shipments arrive. You are now then using your customer database in order to relay the most important messages in front of your customers who would possibly react on it. And it’s a good thing for your marketing campaign.


Probably, the most appealing benefit of email marketing is that it is cost-efficient. There are no postage fees, no print, and no advertising charges. Email marketing is reasonable as marketing gets. As what the Direct Marketing Association concluded, email-marketing carries around $40 for each $1 spend, display, outperforming reach as well as social marketing.

What makes a content email work?

It is likely that every individual is acquainted with email newsletters. To tell you straight; it could waste most of your time. There would be some email pitches that annoy you, not to mention downright spam. What really works is the “value exchange”, which is the valuable information for your potentials’ valued time. In addition, your subscribers need to understand that they can give you trust and hope; that you are not a self-promoting spam.

Above all, having a sensational email content will deepen your relationship your audience. Thanks to effective subject lines that get your messages responded, and your unique voice that gets your message read. If your current marketing and promotional content don’t give you a satisfying result, maybe it’s high time for you to ditch the unnecessary campaigns and move forward to email marketing.


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