Defining Your Unique Value Proposition


Defining Your Unique Value Proposition

Virtual assistants are increasingly in demand as more business owners realize and appreciate the value of hiring one. Along with this is the fierce competition virtual assistants have to face nowadays.  So, how can we compete and attract more clients?  One effective solution is to have a Unique Value Proposition (UVP).

The Unique Value Proposition (UVP) goes beyond the concept of the Unique Selling Proposition (USP) that would include the advantages and benefits of the client.  Common questions asked by business owners would be, “ What’s in it for me?  Is it worth the price?  What makes you unique from other virtual assistants?”

The Unique Value Proposition (UVP) describes the value or values you give to your clients and how your services differ from other competing virtual assistants.  This is where your customers will weigh in your offer against their hard-earned cash for your products and services.

Defining your Unique Value Proposition (UVP) is an essential aspect in running a successful and long-term virtual assistant business.  It enables you to answer the questions the client would usually ask to realize your worth and benefits they may get once they decide to hire you over the others.  The process of writing down your values, beliefs and what you can offer while aligning them with your goals would spell the difference and success.  You need to understand what you do and be ready to explain your clear-cut services to your prospective clients so that you can convince them more effectively on why they should get your services for their money’s worth.

We should not focus on one aspect alone such as price, otherwise it would be difficult to compete with other VAs who are willing to lower their rates just to get the project.  Rather, come up with something that will impart more values to offer your clients;  what would make you stand out among the rest and state the reasons why you are the best choice.

If you are having a hard time determining your Unique Value Proposition, there is no doubt that your prospective clients will have difficulty understanding them as well. So how can we define the best Unique Value Proposition?

The following are steps that you can take:

1. Determine what makes you unique that sets you apart from your competitors; what would keep your customers coming back or their referrals.

2. Analyze the client’s needs and what they expect from a virtual assistant. Identifying their needs would give you an idea on what values to offer like optimized cost, competitive edge, better time management, integrity, trustworthiness,  turnaround time, price, experience, expertise, etc.

3. Do a self-analysis of yourself by identifying your strengths and weaknesses. Your strong points would be the skills that you can do really well that should serve as your basis in coming up with your UVP.

4. Observe keenly your competitors. Find out what their areas of services are and what makes them tick.  Analyze their weakness so that you can do things better to gain competitive advantage.


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