Before beginning a search engine optimization campaign, site owners must have the analytical tools they need to track online traffic already in position. Traffic is a yardstick webmasters use to measure the success of SEO efforts. Their analytical processes need to be in place before starting SEO so they have a baseline to compare and contrast.
Never let search engine optimization take over your online business! True, SEO is an integral part of building your website. SEO should never be as critical as satisfying your customers, though. If you spend so much time on search engine optimization that you discover yourself to be neglecting customers, you need to reevaluate your priorities. Don’t forget to investigate your competitors’ SEO campaigns. Seeing what techniques the competitors are using to get to the top of search engine results pages can help you rank your own website. Learn from their success, then adapt and expand on the SEO methods they are using and use them on your own website. One of the greatest mistakes budding SEO experts make is having titles on their site that are way too long. Remember that most search engines put a 60 character cap on keywords for a title, so the shorter, more informative you can make your title, the better off you will be. When setting up your site with SEO, pick a few keywords to optimize and focus your efforts on those. Trying to use too many different keywords will result in keyword dilution, where the weight of your keywords is lost in the text. If you must have many different keywords, create multiple pages that can link back to your product pages.
When establishing your site for SEO, monitor keyword density. You need to have your major keywords at about 3 to 7 percent of the total text. Anything higher than about 10 percent starts to look suspicious to the search engine, as if you are using keyword stuffing to boost page rank. When using SEO, avoid keyword stuffing, or keyword densities which have been artificially inflated to exceed ten percent of your total text. Search engines will generally view websites like these as possible spam, and may also ban your site from their listings altogether. Using natural text will avoid this concern and still drive traffic to your website.