How to Market Your Virtual Assistant Skills


Now that you have started to work as a virtual assistant, you have to work on getting clients after your first because the normal course of things will require you to look for more clients. You have basic needs to meet, and you have wants that you like to have.  The thing is it would not be that easy as you think it is.

As a virtual assistant, you are selling the services (specific skills) you offer, or simply put, you are selling yourself.  There is a sort of unwritten rule to market yourself, especially if you are a newbie.  It is a necessity though you will not hear people blatantly tell you to do so.

How on earth are you going to market yourself, or your virtual assistant skills?  Why would you need to sell or market yourself when you have already acquired the tag as virtual assistant which means you already have a job?

Working online differs from working in a typical office or company doing an 8-hour job, for example.  You are actually not an employee but you are now working independently for your own business of giving services.  You get the idea? Your product is the service you offer, therefore, there is a continuous need to market them.   Read on for some marketing tips:

Be felt.

Your online presence is important.  If this is a new thing to hear, it pertains to what Michael Cohn says that “An online presence is any existence of an individual or business that can be found via an online search…”  No doubt that your next question will be how to do it or how to exist.

There are simple ways to do it.  If you have tried joining forums before or participate in discussion boards, it is a plus.  You can indirectly market yourself leaving your emails in related groups, asking relevant questions, and sharing or soliciting suggestions that will create impact to readers.

Be ready to spend.

You need to invest time and money although the amount you spend for these two does not need to be equal.  You are not required to spend a lot of money but you do need to appropriate more time online especially if you are still building your profile.

As you progress, the need to market your virtual assistant skills increases.  You will definitely need to create a website for the specific services you offer.  At first, a free WordPress website will do, but eventually, for the purpose of creating an imprint that you mean business, you have to spend a little money for the domain and hosting of your website.  Professional websites have search engine optimization features that will help boost traffic for your site and obtain clients.

Be an explorer.

Explore what the internet offers, especially the social media.  If you do not have money and time at the moment, it will be helpful to take advantage of these internet freebies.  Facebook is the most popular social network at present, therefore, do not hesitate creating a page for your business promoting your virtual assistant skills, and sharing your contact details.  You can also consider LinkedIn, Twitter, Instagram, Google+, and other proven avenues for social networking.  Or be proficient at all these and see the results.

Be interactive.

Social skills is a must.  Learn to interact.  As much as possible, join conventions, workshops, trainings, and the like to meet people, make contacts, and exchange information, ideas, and skills.  Without you knowing it, you are already selling your virtual assistant skills effectively through these connections.

Start marketing your skills now as a virtual assistant by following these simple steps.  As you go along, you will definitely discover more ways to do it, and eventually get more clients than you expect.

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As an online professional, Marilyn transitioned her way up to success by investing in the field of virtual assistance and web design. Networking with esteemed colleagues in the field, she co-founded Philippine Virtual Assistant Network (PVAN) , Philippines largest online virtual assistant community with over 20,000+ members and counting.

Marilyn is the Project Manager of Remote Virtual Assistant Agency, a virtual staffing agency based in New York, USA, as well as the trainer for Virtual Assistant Guide and Web Internship Program which helps aspiring work from home professionals.

As a serial entrepreneur, she's one of the managing partner of New York Sari-Sari Store Inc.- an eCommerce platform serving clients both in US & Philippines, St. Jeanne Beverly Learning Center & JM Property Rentals - a Pre-school Institution and a growing fleet of rental apartments together with her loving and very supportive husband.


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