How Important is it to Have a Goal in this Business?


How Important is it to Have a Goal in this Business?

Goals make gold. More importantly, it also fuels your business’ success.

Have you ever wondered why most successful businesses always have a solid vision and mission statement? Well, it’s most likely due to the fact that goals give a sensible amount of direction.

Goals, in general, are like to-do lists to guide your actions, choices, and decisions. They give you a reminder of what you should and shouldn’t do and keeps you on track.

For a brief background, there are two main types of goals. Short Term and Long Term goals. A short term goal is a goal that once achieved, would benefit you for a short amount of time. A long-term goal, on the other hand, would be one that would be beneficial for a long period of time.

Truth be told, I don’t think one would be successful in life without goals. There just won’t be a point of doing anything. It would be like a senseless life. One without purpose, meaning, or direction.

If one couldn’t survive without goals, just imagine how a business could function without it. That’s why as a freelancer, it’s your job to start setting goals for both you and the business to ensure positive results.

Now if you still need a bit more convincing, here’s a few good reasons for you to stop whatever it is that you’re doing now, and start setting up some goals.

Goals help you monitor your progress–  Setting up goals helps supervise your development. Instead of having no goals and flailing around doing whatever it is that you feel like doing, it’s better to know what you are supposed to be doing based on the development of your performance.

  • Goal increases productivity– Knowing that you’re supposed to be doing something would instigate you to actually do something. That’s why goals are perfect for reminding you that for you to achieve something, you have to start working for it.
  • Goals lead you to the right direction– Or at least lets you know if you are in the right direction. Setting and keeping goals pushes you to make sure that you’ll reach whatever it is that you’re aiming for, for you and the business.
  • Goals motivate you– Whether it’s a new phone, a certain amount of salary, a promotion or any type goal would keep you motivated to work. One way or another, it will give you a purpose and a reason to start doing something.
  • Goals would keep you organized– It helps in knowing your priorities by classifying the urgency of your tasks–which we all know, is very important.

Bonus Tip:  If you’re someone who isn’t usually organized, try giving yourself a reward every time you reach your goal to make sure that you would follow it religiously. It’s really just like training your dog. You can do this by either treating yourself to a nice dinner, buying a new shirt, or anything that would give you satisfaction.

There you go! A couple of good reasons for you to start putting your life and business together. Just do not forget that goals are meant to be followed and that doing so would not just make you a better freelancer, it would also make you a vital asset to your client and his business.


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