It is common knowledge that social media has become one of the most effective methods of marketing today, for businesses of any size or type. Many online professionals and freelancers who work from home are now finding that they need to hone their social media management skills as knowledge in this field becomes more and more in demand by companies and entrepreneurs worldwide. Philippine Virtual Assistant Network is just one of many communities that work to provide these professionals with opportunities to learn more about social media management, at any point in their careers and education.
For the seasoned professional, learning about social media may seem like a daunting task. Social media may seem like something for younger generations, and at times the Facebook and Twitter jargon may overwhelm the social media newbie. But don’t be fearful of words like “tweeting”, “liking”, “following”, “hashtags”, “pinning” and “trending”, they will all be extremely easy to grasp, once you understand the basics about the social media platform you’re using, and the fundamentals of what social media really is.
Social media essentially entails engaging social networks through the sharing of information like text, photos and other forms of content. Social media is centered around the concept of online communities and peer-interaction. This form of internet networking and communication has become incredibly popular, particularly with the ever increasing prevalence of mobile devices like smartphones, tablets, iPods, laptops and netbooks that keep us continually connected to the Internet. Businesses, nonprofits and entrepreneurs have now begun to recognize the utility of social media as a cost-effective way to market to large-scale audiences and engage their consumers. Social media has become one of the most important ways in which businesses engage and retain current customers, attract potential customers, and also assess the needs of their customer-base, and learn from their social media tendencies. For example, customers’ Pinterest history is usually an excellent indicator of products they are interested in purchasing and therefore, businesses they are likely to support.
Social media has revolutionized the way in which we do business and the way in which we view and handle consumer relationships. Now, consumers can directly interface with people who represent and may even lead their favorite companies. It’s not uncommon for a company VP to field questions from the company’s clients, through his or her Twitter account. Online media has become an integral part in business’ marketing plans, simply because online media is now one of the most important and widely used methods of global communication.
The world of social media can be difficult for companies to navigate however, and information may get lost in a sea of status updates and tweets. As a result of the widespread use of social media, consumers may become overloaded on information, and this can seriously affect a company’s ability to truly engage with their customer base. This is where social media management comes in.
It is important to approach social media strategically, to ensure that the company’s priorities align directly with its social media activity. As a virtual assistant, it is crucial that you be able to offer your clients assistance with their social media management needs. Even if you only have a basic understanding of Facebook, a few online tutorials, and seminars can help you begin to fully grasp the whole gamut of social media management and ways in which it can best be utilized.