What is Social Media Management and How Can Virtual Assistants Help?

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Social media is now a huge part of our culture. While MySpace and Hi5 were pioneers in the fledgling social media field, websites like Facebook, LinkedIn and Twitter have revolutionized the industry and have changed the way we think about, and define social media.

The term social media generally refers to web-based technology that is used for social interaction purposes. This interaction is achieved through the sharing of personal and professional content, online communities, conversation tools and the publishing of marketing-related content. Social media has become an exceptionally important tool for businesses large or small, non-profits and professionals alike. It is a new form of marketing and networking that can no longer be ignored. As such, organizations and individuals are now paying a considerable amount of attention to the way in which they utilize social media to their advantage.

The importance of social media is further evidenced by the plethora of social-media management tools currently available. These tools are intended to improve the efficiency in which organizations and individuals coordinate their social media accounts. Tools like Hootsuite, Tweetdeck, Involver and CoDeck are just a few of the social media management tools that are available to the general public.

Even with these tools however, businesses, non-profits and professionals can struggle to manage all of their social media accounts. Start-up entrepreneurs in particular may find it difficult to dedicate sufficient time into making the best use of their social media accounts. This presents a problem, as key to being successful in social media, whether the aim is to generate a fan base and/or profits, is to ensure that you are making meaningful connections within your audience. These entrepreneurs may also lack the experience and knowledge that has become necessary to truly capitalize on social media.

This is where a virtual assistant comes in. A virtual assistant can help organizations and individuals, no matter how complex their social media needs may be. These professionals may be able to assist with branding across various social media websites, including, Twitter, Facebook, Blogger and YouTube. They may also be able to assist with setting up additional accounts, staying in contact with audience-members and members of relevant online communities. The arguably most important social media management role a virtual assistant can play however is to provide his or her client with analytics, data and qualitative information on the client’s social media effectiveness. This is crucial because, if an organization or individual misuses or under-utilizes social media, it could be extremely damaging to revenues, profits, and building a fan-base.

We rely heavily on social media to inform and ultimately, determine our choices. This is likely why websites like Bing have included social media widgets into their search engine, as they have begun to understand just how much we look to members of our network to guide many of our choices and/or decisions. Social media therefore, has become an integral part of many marketing and fundraising plans for businesses and other ventures. A virtual assistant from the Philippines or any other country who can efficiently manage social-media accounts is a boon to any company, venture or professional looking to capitalize on the ever-growing social-media community.

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As an online professional, Marilyn transitioned her way up to success by investing in the field of virtual assistance and web design. Networking with esteemed colleagues in the field, she co-founded Philippine Virtual Assistant Network (PVAN) , Philippines largest online virtual assistant community with over 20,000+ members and counting.

Marilyn is the Project Manager of Remote Virtual Assistant Agency, a virtual staffing agency based in New York, USA, as well as the trainer for Virtual Assistant Guide and Web Internship Program which helps aspiring work from home professionals.

As a serial entrepreneur, she's one of the managing partner of New York Sari-Sari Store Inc.- an eCommerce platform serving clients both in US & Philippines, St. Jeanne Beverly Learning Center & JM Property Rentals - a Pre-school Institution and a growing fleet of rental apartments together with her loving and very supportive husband.

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